Baby, the Stars Shine Bright


World-famous Lolita, KERA and Gothic & Lolita Bible model and Kawaii Ambassador Misako Aoki introduces our customers to the Baby, the Stars Shine Bright brand through a tour of their Daikanyama store!  Note that we may not have all products in this video, but we do have many BTSSB products below! (This video can be viewed in HD!)

Baby, the Stars Shine Bright is one of Japan's original sweet Lolita brands, and the brand remains a trend-setter to this day.  Many western Lolitas were introduced to the fashion through watching the film adaptation of Novala Takemoto's Kamikaze Girls (Shimotsuma Monogatari), which featured a main character in love with the brand.

FEATURED RESERVE SERIES

BTSSB releases limited edition featured series periodically. Reserve online or in store!


Twinkle constellation and the stars of confeito - reserve now!


My little red riding hood - coming soon!

Pas de Deux in the blue moon - items now in stock!

Visit the reservation page for upcoming series!

  • Cherish my juicy cherry overknee socks

    $30.00 Socks
    Designed to match the series of the same name, these pastel-based cherry-themed socks could also match with any sweet Lolita outfit! Available colors: saxe blue, pink
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  • Cherish my juicy cherry skirt

    $219.00 Skirts
    This print series from Baby proves both that the company has a sense of humor about their series titles and that they still do make straight sweet Lolita prints in traditional sweet colorways. With a cherry border print, floral...
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  • Cherish my juicy cherry Candy jumper skirt

    $319.00 Dresses
    This print series from Baby proves both that the company has a sense of humor about their series titles and that they still do make straight sweet Lolita prints in traditional sweet colorways. With a cherry border print, floral...
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  • Enamel Mini Heart Pochette

    $59.00 Accessories
    A mini version of Baby's well known heart bag! This 'pochette' version is compact and sturdy for wearing on the go but also has room for your personal things. The zipper pull is a small heart and the Baby logo is also printed o...
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  • Fragrant Rose Memories Camelot Jumper skirt

    $359.00 Dresses
    Baby's vintage-inspired collection print features images from the "Fragrant Rose Memories" collection. This jumper skirt is made of a light spring fabric trimmed with delicate ruffles. The print features elegant roses and antiq...
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  • Fragrant Rose Memories Vivienne Jumper skirt

    $359.00 Dresses
    Baby's vintage-inspired collection print features images from the "Fragrant Rose Memories" collection. This jumper skirt is made of a light spring fabric trimmed with delicate ruffles. The print features elegant roses and antiq...
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  • Strawberry and Cherry Fan

    $15.00 Accessories
    This delicate fan is perfect for the coming Spring and Summer festivals and outings! The paper is double sided with a sweet original Baby the Stars Shine Bright print featuring strawberries and cherries. It's held together by a...
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  • Ribbon Decoration Wallet

    $80.00 Accessories
    This wallet may condense small but it actually has a lot of room. The front snaps open and folds out to reveal a pocket on side, a 3 card holder on the other, and a pull out long 'cash' pocket along the back. A 2-pocket change ...
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  • Ribbon Decoration Pass Holder

    $55.00 Accessories
    This pass case is perfect for a lolita's daily life! Inside the cute case is an ID slot with a heart shaped viewer and a 3 slot card holder. The front is decorated with a lace design and bow and also a small gold "BABY" heart i...
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  • Fragrant Rose Memories Ribbon Head Bow

    $59.00 Accessories
    These head bows are made from the same material as the "Fragrant Rose Memories" collection, with a decorated print of vintage roses and antique picture frames.  Cute for any occasion. Material: 100% cotton 
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  • Fragrant Rose Memories Charlotte Skirt

    $219.00 Skirts
    Baby's vintage-inspired collection print features images from the "Fragrant Rose Memories" collection. This is a high-waisted skirt made of a light spring fabric trimmed with delicate ruffles. The print features elegant roses a...
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  • Pas De Deux in the blue moon skirt

    $219.00 Dresses
    This royal print is inspired by the ballet Swan Lake! The print is decorated with illustrations from the classic fairy tale, including swans, ballerinas, crowns, ballet slippers and a prince dancing with his swan princess. The ...
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  • Pas de Deux in the blue moon Overknee Socks

    $30.00 Socks
    These cute socks are designed to match items from the series of the same name. Images of crowns, swans, ballet slippers and a Baby logo run along the side of the sock surrounded by a ribbon and sparkle motif. Available in ...
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  • Pas de Deux in the blue moon Ribbon Headbow

    $55.00 Accessories
    These headbows are made from the same material as the "Pas de Deux in the blue moon" series dresses, with a decorated print to depict the fairy tale Swan Lake.  Cute for any occasion! Material: 100% cotton 
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  • Pas De Deux in the blue moon Odile Jumper Skirt

    $329.00 Dresses
    This royal print is inspired by the ballet Swan Lake! The print is decorated with illustrations from the classic fairy tale, including swans, ballerinas, crowns, ballet slippers and a prince dancing with his swan princess. The ...
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  • Alice Watch Pochette

    $99.00 Bags
    This Alice in Wonderland-inspired bag features a trump design watch face on the front, headed by a large "B" in the 12 o'clock position and a full Baby logo at the bottom. Material: Synthetic leather Size: Width: 7" Height: 7.5...
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Tokyo Rebel

170 Avenue B
New York, NY 10009
Ph: 212-228-1232