Baby, the Stars Shine Bright

World-famous Lolita models Misako Aoki and Midori Fukasawa introduce Baby, the Stars Shine Bright to our customers as they create a coordinate at the brand's new Harajuku flagship store!

Baby, the Stars Shine Bright is one of Japan's original sweet Lolita brands, and the brand remains a trend-setter to this day.  Many western Lolitas were introduced to the fashion through watching the film adaptation of Novala Takemoto's Kamikaze Girls (Shimotsuma Monogatari), which featured a main character in love with the brand.


BTSSB releases limited edition featured series periodically. Reserve online!

Sister Maria's Humming Bird - reserve now!

Rosa Mistica - reserve now!

Visit the reservation page for upcoming series!


  • Lace Pattern See-through overknee socks

    $38.00 Socks
    These socks feature an elegant lace pattern connected by a sheer see-through fabric, for a distinctive and "modern classic" look. Their muted colors can work with many different types of outfits. Length: 22 ~ 24 cm (8.66 ~ 9.45...
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  • Milk Chan's Fantasy Wonderland jumper skirt I

    $279.00 Dresses
    Furry animals frolic in a magical theme park in this print from Baby, the Stars Shine Bright. The jumper skirt I features a BTSSB pendant hanging at the bust and tulle decorating the hem. The back is shirred for comfort and fit...
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  • BABY round collar blouse

    $105.00 Shirts
    This is a simple but classically designed blouse that can be worn with almost any Lolita outfit. Its round collar and cuffs are decorated with lace, while the bodice features pin tucks for a clean line. The arms have some shirr...
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  • SALE

    Boa Little Bear Ears parka

    $129.00 $159.00 Outerwear
    These cute parkas are trimmed in simulated bear fur and even feature bear ears on the hood! Now you can look like Baby, the Stars Shine Bright's signature character Usakumya (a bear who disguises herself as a rabbit)! We only h...
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  • Fairy Tales Pochette

    $169.00 Bags
    Alice and the Pirates' popular book style bags are now available in a smaller pochette size. Carry your favorite fairy tales inside a bag made to match. (It can also hold all of your daily sundries.) Material: synthetic leather...
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  • My Sweet Mate Kumya's Trick or Treat overknee socks

    $29.00 Socks
    These Halloween-themed socks are the perfect treat for any candy colored outfit! Material: Cotton, nylon, urethane Pink socks are now back in stock!
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  • Sleeping Beauty ribbon comb

    $43.00 Accessories
    Sometimes a simple yet elegant hair accessory is all you need to complete a coordinate, and these ribbon combs fit the bill perfectly. A soft ribbon is topped with a gold fabric rose. A great complement to many classic or sweet...
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  • EAT ME Ring

    $23.00 Accessories
    This sweet ring from Baby, the Stars Shine Bright is a cheeky way of showing off your favorite brand. Its bejeweled biscuit design looks good enough to eat! The ring itself is adjustable - simply bend it to the right size.
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  • Wiz Me Over the Rainbow jumper skirt II

    $269.00 Dresses
    This traditional gingham check dress features a border print inspired by The Wizard of Oz, as Dorothy travels down the yellow brick road! Three ribbon bows decorate the front bodice and a large bow sits at the waist. The waist ...
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  • Sweet Drop overknee socks

    $32.00 Socks
    These socks feature a simple polka dot pattern and a Baby logo, making them versatile for use with many different outfits. They were originally created to match with the "Roman Sweet Secret" series, but their staple dot design ...
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  • Fall in love with the sweet magic of scent overknee socks

    $29.00 Socks
    The two main motifs from Baby, the Stars Shine Bright's "Fall in love with the sweet magic of scent" series adorn each sock in this pair - a rose-decorated ribbon on one foot, a perfume bottle on the other. Material: cotton, ny...
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  • SALE

    Icing Dancing Cake overknee socks

    $21.00 $29.00 Socks
    Satisfy your sweet tooth with this scrumptious print series that's decorated like a cake! Piped frosting will make you just want to eat it right up. Sweet macarons float through the print for even more flavor.Material: cotton, ...
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  • SALE

    The secret garden overknee socks

    $25.00 $30.00 Socks
    These socks feature images of keys and roses meant to represent the famous novel's secret garden. They can coordinate with other items from the same series, or other spring or summer prints.Material: cotton, nylon, urethane 
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  • My sweet mate Kumya's honey hunt socks

    $30.00 Socks
    An inventory find - previously listed as sold out, we discovered we still have a few pairs of these socks left! Get them while you can! This cute print features Baby's locable teddy bear/bunny character in a search for honey!
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  • SALE

    Sweet poodle's wonder pocket overknee socks

    $25.00 $30.00 Socks
    These super-cute socks feature a ribbon design running up the calf, as well as a poodle dog sitting above the Baby logo near the heel.  They're meant to match with the series of the same name, but they could be used with any sw...
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  • Kitty, Kitty Rhapsody overknee socks

    $30.00 Accessories
    These socks feature images of kitten pawprints, teapots and cookies combined with the letters B-A-B-Y from the brand's logo on the back of the ankle. They match the Kitty, Kitty Rhapsody series, but you can wear them with any s...
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Tokyo Rebel

158 Allen St.
New York, NY 10002
Ph: 212-460-9100