Baby, the Stars Shine Bright

World-famous Lolita models Misako Aoki and Midori Fukasawa introduce Baby, the Stars Shine Bright to our customers as they create a coordinate at the brand's new Harajuku flagship store!

Baby, the Stars Shine Bright is one of Japan's original sweet Lolita brands, and the brand remains a trend-setter to this day.  Many western Lolitas were introduced to the fashion through watching the film adaptation of Novala Takemoto's Kamikaze Girls (Shimotsuma Monogatari), which featured a main character in love with the brand.


BTSSB releases limited edition featured series periodically. Reserve online!

Sister Maria's Humming Bird - reserve now!

Rosa Mistica - reserve now!

Visit the reservation page for upcoming series!


  • Sweet Drop overknee socks

    $32.00 Socks
    These socks feature a simple polka dot pattern and a Baby logo, making them versatile for use with many different outfits. They were originally created to match with the "Roman Sweet Secret" series, but their staple dot design ...
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  • SALE

    Icing Dancing Cake overknee socks

    $21.00 $29.00 Socks
    Satisfy your sweet tooth with this scrumptious print series that's decorated like a cake! Piped frosting will make you just want to eat it right up. Sweet macarons float through the print for even more flavor. Material: cotton...
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  • SALE

    The secret garden overknee socks

    $25.00 $30.00 Socks
    These socks feature images of keys and roses meant to represent the famous novel's secret garden. They can coordinate with other items from the same series, or other spring or summer prints. Material: cotton, nylon, urethane 
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  • SALE

    Sweet poodle's wonder pocket overknee socks

    $25.00 $30.00 Socks
    These super-cute socks feature a ribbon design running up the calf, as well as a poodle dog sitting above the Baby logo near the heel.  They're meant to match with the series of the same name, but they could be used with any sw...
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  • Kitty, Kitty Rhapsody overknee socks

    $30.00 Accessories
    These socks feature images of kitten pawprints, teapots and cookies combined with the letters B-A-B-Y from the brand's logo on the back of the ankle. They match the Kitty, Kitty Rhapsody series, but you can wear them with any s...
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Tokyo Rebel

158 Allen St.
New York, NY 10002
Ph: 212-460-9100