Innocent World

Innocent World's sales manager recorded this introductory message especially for our customers. (The video will open in a new window.)

Innocent World’s goal is to preserve the childlike innocence of a simpler time. An extremely popular classic Lolita brand, Innocent World’s designs are typified by warm colors, a range of fabrics from very light to very heavy, and adherence to tradition while still producing cute clothes for modern girls.

Recently Innocent World has been producing more and more print series with matching cute motifs on a variety of garments, with themes ranging from antique furniture to Teddy Bears.

  • Doll Museum Tights

    $39.00 Socks
    Tights with an antique stripe print featuring portraits of teddy bears, rocking horses and porcelain dolls! Ribbon bow designs and the Innocent World logo are printed throughout. These tights match the Doll Museum series.Materi...
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  • Doll Museum Onepiece

    $249.00 Dresses
    This one piece dress from the Doll Museum series features a print of antique styled portraits of toy teddy bears, rocking horses, and porcelain dolls! The bodice has a textured stripe print and lace details, decorated with a ri...
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  • Starry Keynote Embroidered Bag

    $154.00 Bags
    This star shaped leather look bag features a golden keynote embroidery. "Innocent World" brand name is imprinted near the bottom as well! The bag has double straps that are adjustable by buckles. Inside is lined with pockets an...
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  • Coat with Standing Collar Cape

    $308.00 Outerwear
    This beautiful coat has a flare silhouette with braid piping down the princess seams.  The coat has a stand collar and a line of antique round buttons down the center front and sleeves. Two front pockets are adorned with ribbon...
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  • Napoleon Jacket

    $228.00 Outerwear
    This short jacket has a perfect cut for wearing with your lolita coordinate, flaring out slightly at the curved hem to accommodate your dress. The military styled front tabs are removable as is the fur collar. The front princes...
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  • Checkered Ribbon Head Bow

    $42.00 Accessories
    These tartan check headbows would make the perfect complement to the Union Jack series, or any other British-inspired coordinate.  
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  • Cesky Krumlov Just Waist Jumperskirt

    $228.00 Dresses
    This jumperskirt from the Cesky Krumlov series features a print of classical style town with a clouded sky above. There are peaceful doves flying in the sky as well as a matching Dove pin that is removable. The "Just Waist" pro...
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  • A Maiden's Prayer on a Starry Sky Flare Jumperskirt

    $258.00 Dresses
    This jumperskirt from the Maiden's Prayer on a Starry Sky series has a flared out hem due to sewn down inverted pleats and an extended waistline. The print has a music theme printed around the dress and an illustrated swan prin...
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  • Antique Playing Cards Overknee Socks

    $34.00 Socks
    Over the knee socks with a playing card motif down the sides. A ribbon design is printed around the ankle. These socks match the Antique Playing Card series.
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  • Ellen Clapsaddle Skirt

    $195.00 Skirts
    This print series uses images originally drawn by famed artist and illustrator Ellen Clapsaddle, one of the late 19th and early 20th centuries' most prolific and respected illustrators. Several scenes of childlike whimsy are de...
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  • Angel Bag

    $169.00 Bags
    Innocent World's Angel Bag is decorated with two large wings on the outside. When worn as a backpack, it looks like you have angel wings! The bag can be used three ways - as a handbag, shoulder bag or backpack. The interior has...
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Tokyo Rebel

158 Allen St.
New York, NY 10002
Ph: 212-460-9100