Innocent World's sales manager recorded this introductory message especially for our customers. (The video will open in a new window.)

Innocent World’s goal is to preserve the childlike innocence of a simpler time. An extremely popular classic Lolita brand, Innocent World’s designs are typified by warm colors, a range of fabrics from very light to very heavy, and adherence to tradition while still producing cute clothes for modern girls.

Recently Innocent World has been producing more and more print series with matching cute motifs on a variety of garments, with themes ranging from antique furniture to Teddy Bears.

Innocent World has also recently begun producing LL (XL) size items specifically for the overseas market. Their first product is the Antique Rose Blouse, which we do carry in LL size.