Two of MAXICIMAM's Harajuku staff introduce the brand to our customers.
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MAXICIMAM is one of Harajuku’s hottest new brands, bringing a fresh look to Tokyo street fashion. MAXICIMAM has two distinct lines to satisfy the soul of any street fashionista. MAXICIMAM “Ma” focuses on cute punk fashion, while MAXICIMAM “Mam” is Lolita. You can easily combine the two for a punk Lolita look, or wear them separately.

MAXICIMAM's mascot character is a cat named "Jupirin", and you will find him on many of the prints produced by the brand. We have several t-shirts featuring Jupirin.  MAXICIMAM also is one of the only Lolita brands producing items in plus sizes, and we carry those as well.

A lot of people ask us how to pronounce "MAXICIMAM".  It's pretty simple - just say "maximum" :)

That's also what the name means.