PUTUMAYO designer Hasegawa-san introduces his brand to our customers! (The video will play in a new window.)

PUTUMAYO blends a little bit of everything – Lolita, punk and gothic styles – to create something truly unique. Among fans they are known as a “punk Lolita” brand and we therefore categorize them as Lolita, however you will see many of their items in both our Gothic & Lolita and Rock & Punk collections.

As you see in the video linked to your left, PUTUMAYO's designer conceives of the brand as "cute, but with a poisonous atmosphere". In that sense, they embody everything that people love about Japanese street fashion in a single brand.


While supplies last, we'll include a free illustrated calendar in your box! Offer also valid in store.

  • Fur Cat Ear Parka

    $119.00 Outerwear
    This oversized long parka has a gothic cat printed design along the front side and back for decoration. The hood has zipoff fur which sports car ears! The inside is lined with fleece for warmth and comfort.  
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  • Crown Embroidery Fur Pochette

    $85.00 Bags
    This stylish pochette features a faux fur body and animal ears on top! The top flap contrasts with leather-look material and elegant embroidery of a crown with heart and trump motifs. The chain strap can be shortened to use the...
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  • Gothic Handle Bag

    $95.00 Bags
    This Boston style bag features an all over Gothic motif pattern! Cross and baroque frame images repeat throughout contrasted by leather-look accents and studs. This bag has large handles and a separate shoulder strap. There are...
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  • Story Frame Onepiece

    $169.00 Dresses
    This one-piece has a very gorgeous atmosphere, with a square neckline and two rows of buttons down the chest. Around the hem of the dress is an elegant picture frame motif in a raised flocky print along with lace trim. The back...
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  • Line Pleated Bunny Ear Onepiece

    $129.00 Dresses
    This pleated one-piece dress is made from a soft comfortable fabric and has a whimsical bunny and teddy bear print on the front. The hood is lined with a contrasting check or striped pattern and topped with bunny ears. The cuff...
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  • Story Frame Skirt

    $129.00 Skirts
    This fluffy skirt has images of elegant picture frames in a raised flocky print bearing the initials "PM" for PUTUMAYO. The bottom of the skirt is pleated and peeks out under a small scalloped trim. The waist stretches for comf...
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  • Inkaneito Shoulder Belt T

    $79.00 Shirts
    This loose fitting tee has an asymmetrical cut and features a mysterious cat silhouette print! Belted shoulder straps peer out from under the neckline for a layered look. Material:100% cotton Size: Length 59cm (23.2") front l...
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  • Warren Transformation Top

    $79.00 Shirts
    This fuzzy 2-way knit top can be worn as a loose bolero, or it can be wrapped around into a dress. The front is emblazoned with the silhouette of Warren, PUTUMAYO's rabbit-like mascot character. When worn as a dress the collar ...
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  • Blouse with Jabot

    $129.00 Shirts
    This classic styled ruffled blouse is a perfect piece for any Lolita outfit. Two rows of buttons decorate the front, along with lace trim down the front and collar. An elegant rose motif is embroidered on the collar. A large re...
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  • Velveteen Lace-up Dress

    $178.00 Dresses
    This velveteen dress has lacing down the bodice and an open front skirt with a "pulled back" design that reveals layers of chiffon ruffles. Puff sleeves and a bell shape give this dress a cute silhouette, and can be worn as a o...
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  • Cascade Velveteen Frill Skirt

    $138.00 Skirts
    This three tiered ruffle skirt is made from a velveteen fabric which matches with the Frill Velveteen Bustier. A braid trim is near the edge of each ruffle tier and a lace accents the bottom. A big bow with tulle cascading from...
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  • Frill Velveteen Bustier

    $122.00 Shirts
    This bustier is made from a velveteen and has tulle and satin frills up the seams and edges! Two rows of fake buttons decorate the front while the bustier opens by zipper at the side. The back laces upfor comfort and fit with a...
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  • Devikuma Velour Shoulder Belt Cutsew

    $89.00 Shirts
    This loose fitting velor cutsew has a scattered print that features a devilish teddy bear and the message "IT WILL SCARE THE LIVING YELL OUT OF YOU!". The collar has a wide cowl and belted shoulder straps. Material:Stretch vel...
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  • Alice Rabbit Necklace

    $32.00 Accessories
    This delicate necklace has a charm of the White Rabbit with his clock! There are 4 different Trump rhinestone design motifs; diamond, club, spade, and heart! These charms are hung on a beautiful silver chain. Size:One Size...
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  • Butterfly Tights

    $39.00 Socks
    Tights with a full color butterfly print! One leg has a line of crosses and crowns in a pattern down it, the other leg has a row of butterflies.  Material:92% polyester, 8% polyurethane Size: Waist to toe 81cm (32")
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  • Country Story Long Sleeved Cut Dress

    $155.00 Dresses
    This long sleeved dress from Putumayo features a framed fairytale themed print. The dress has a square neckline and an asymmetrical hem decorated with ruffles! The choker is attached to the dress which opens from the back. The...
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Tokyo Rebel

158 Allen St.
New York, NY 10002
Ph: 212-460-9100