PUTUMAYO designer Hasegawa-san introduces his brand to our customers! (The video will play in a new window.)

PUTUMAYO blends a little bit of everything – Lolita, punk and gothic styles – to create something truly unique. Among fans they are known as a “punk Lolita” brand and we therefore categorize them as Lolita, however you will see many of their items in both our Gothic & Lolita and Rock & Punk collections.

PUTUMAYO's lead designer conceives of the brand as "cute, but with a poisonous atmosphere". In that sense, they embody everything that people love about Japanese street fashion in a single brand.