FAQ | About Us | Gift Certificates | Consignment | Street Style
Tokyo Rebel is a husband and wife team originally from New York and Tokyo. We opened this store because we love Japanese street fashion and we wanted to bring it to America. We took our years of retailing and web experience in the corporate world and decided to use it to promote something we love. We are the only Japanese street fashion store in New York City. And if you’re ordering online, we ship from the United States so your shipping costs stay low. We don’t lure you in with artificially low prices on the merchandise only to give you a nasty surprise at checkout.
We carry a variety of styles, not just one. We’re recreating the entire Harajuku experience, not just a part of it. It’s a tall order, but we hope you’ll see us grow the store over time as we build out our lines of merchandise in every category.
We try to be as authentic as possible. Most of our inventory is name-brand stuff produced (or at least designed) in Japan. We don’t currently stock western or non-Japanese Asian brands that take their inspiration from Japan, although we recognize there’s a market for it so we may in the future. We carry both new and used clothes in order to keep our prices as low as possible. We know from experience that real Japanese fashion can be expensive, so we do what we can to keep the costs down while still carrying authentic labels. We are an authorized retailer for:
- SEX POT ReVeNGe
- ALGONQUINS
- ATELIER-PIERROT
- Victorian maiden
- Innocent World
- PUTUMAYO
- MAXICIMAM
- Angelic Pretty
and
More announcements are in the pipeline, and we’ll keep adding additional brands in the future. We also carry vintage used clothing from a variety of other brands.
Our inventory may be small at the moment, but we’re growing all the time. Check back for new arrivals, or subscribe to either our blog or product RSS feed. (Or both!)
Why buy name brands? Japanese consumers are extremely brand loyal, and there are good reasons for it. Japanese fashion brands hire the top designers who have their boots on the ground in Japan’s top cities – they set the trends. These designers develop followings for their signature styles. They’re not copying what someone else is doing. The major brands also produce quality clothing that you can wear every day – these aren’t Halloween costumes.
If you have questions or comments, please contact us.
