About Us

If you're looking for real Harajuku fashion, you've found it. Our mission is to bring the best in authentic Japanese alternative street fashion to the United States. What is Japanese street fashion and why do we sell it? Read on, or check out our FAQ for more.

We concentrate our efforts on rock/punk inspired clothing, gothic and Lolita fashion. We are the only Japanese street fashion store in New York City. And if you’re ordering online, we ship from the United States so your shipping costs stay low.

We do not sell replicas or cheap knockoffs. These are not clothes "inspired" by Japanese fashion, or interpreted by an American pop star. Don't be fooled - these are the real brands that you would find walking down Takeshi Dori in Harajuku, Tokyo or in Amerikamura in Osaka. Only a few stores worldwide outside of Japan are authorized to carry a single one of the real Japanese brands.  We've got a whole bunch!  (Plus one American brand!)

We are a fully authorized retailer for the following brands - click the links to be taken directly to their homepage:

Check back for new arrivals, or subscribe to either our blog or product RSS feed. (Or both!)

Why buy name brands? Japanese consumers are extremely brand loyal, and there are good reasons for it. Japanese fashion brands hire the top designers who have their boots on the ground in Japan’s top cities – they set the trends. These designers develop followings for their signature styles. They’re not copying what someone else is doing. The major brands also produce quality clothing that you can wear every day – we do not sell costume-quality clothing that you wear once and then throw away. These are high quality garments.

Read more about our NYC store, check out our policies, read our FAQ, or see how we ship.

If you have questions or comments, please contact us.

Tokyo Rebel

158 Allen St.
New York, NY 10002
Ph: 212-460-9100