A new shipment from Atelier Pierrot has arrived! June 26, 2017 16:53

A new shipment from Atelier-Pierrot has arrived at our store! Look your most Gothic and elegant in these new styles!

We received lots of items suited for summer. The Ailes de l'ange Dress on display is perfect for those who are taller or prefer a longer length!

We also received the Mini corset skirt for those who want to try a more "ero" style of Lolita.

The Stand collar ribbon blouse is made of a lightweight cotton making it really airy and cool. Great for summer Lolita style! We also restocked the popular  Puff sleeves shirring blouse.

Stop by our store to check these items out in person or shop either our Atelier-Pierrot collection or our New Arrivals online~!

We're hiring! June 26, 2017 13:44

Do you live and breathe Japanese street fashion? Do you love interacting with all different types of people from around the world? Come work with us!

We are looking for one part-time shop assistant. You will work for both the Tokyo Rebel and BABY, the Stars Shine Bright stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube and Facebook Live videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing the brands we sell during your shifts to show our store visitors just how amazing this fashion can look.


* You must be at least 18 years old
* You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
* You must be well-versed in the fashion we sell
* You must be close enough to us to be able to get to work on time without exception
* You must be friendly and eager to "dress up" in the fashion during your work shifts
You must be prepared to work during conventions (unless your co-workers can cover your shifts)
* You must have schedule flexibility - generally your schedule will be set but there may be times when we need extra help
* You must be motivated to work to help promote the store and the fashion

Preferred but not required:

* Previous retail experience
* Your own wardrobe of clothes representing one or more of our brands (any style)
* Social media experience (personal experience is fine)

This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

To apply, please send a resume and cover letter to with the subject JOB APPLICATION

If you have one, attaching a photo of yourself wearing any of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered. We are interested in hearing from you again!

We will only contact those who are selected for an interview.

Thanks in advance to all applicants!

KERA MAGAZINE AUGUST ISSUE - AKIRA & Misako Aoki × KERA June 21, 2017 20:18

The venerable KERA magazine has long helped promote Japanese street fashion around the world, but it's now moved to the digital realm!

Since you can no longer buy a physical copy at our store, we'll be letting you know each time a new digital issue of KERA is released!

The good news is it's free!

The second digital issue for August 2017 is now online!

In this month's issue:

"For winning the thing you really love"

The future is always unpredictable. What you you predict for your future style?

Once you have decided what you like, KERA has reached overseas!

Also included in this article, AKIRA and Misako Aoki talk about past and current ideals.

Read more of the magazine here!

Weekly Coordinates June 08, 2017 18:28

Hey there, Petrina and Laurel here! This week's coordinates feature items from Atelier-PierrotListen FlavorLumiebre,  PUTUMAYO, SEX POT ReVeNGe, and Yosuke USA. You can find all these items both in-store and online!

First, we have a fun punk outfit using items from  Listen Flavor! The Black Net Sleeve Anarchy Cutsew features fishnet sleeves, making this a good item for summer weather.  We paired it with the Faux Leather Rider Skirt for a sexy style.  Add the Trump Heart Embroidered Jacket to keep warm during summer night lives. 

Black Net Sleeve Anarchy Cutsew - $52
Trump Heart Embroidered Jacket - $114
Faux Leather Rider Skirt - $86 $62 (sale!)

Next, we have a Gothic Lolita outfit using items from Atelier-Pierrot! The Magical Cat Night Pagoda Umbrella (Tokyo Rebel x Lumiebre) was our featured item behind this outfit. We were enamored by the blue trim, so we paired the Lace Corset Dress  with the Rose Lace Round Collar Semi Sleeve Blouse which has chiffon princess sleeves, making this also a perfect outfit for summer! Add the Volume Petticoat for that tradition Lolita silhouette.  When you use the umbrella as a parasol or keep it closed it makes a fabulous statement wherever you go!

Next, we have a casual Wonderland themed Lolita outfit using items from PUTUMAYO! We loved the rabbit ears on the Trump rabbit dress and chose to accessorize with the Pocket Watch Necklace and Marchen Wonderland Pagoda Umbrella for a "White Rabbit" vibe. Add the Chiffon wrist cuffs for a cute accent!

Next, we also used PUTUMAYO items to create a boystyle outfit to match the coordinate above! Using the Cat Prince Pants and 2 Way Sleeve Blouse we made a Wonderland prince coordinate. The sleeves on the blouse are removable to suit warm or cooler weather. Since the neck tie is detachable, we chose to use it as a cute belt! To match our Lolita outfit we accessorized with the Trump Rabbit Mini Hat and Pocket Watch Necklace.


Next, we have a casual punk outfit using items from SEX POT ReVeNGe! The SIN Round Neck Cutsew with the Poison charm choker complement each other with both items featuring "devilish" kanji characters. We paired them with the PUNKISH asymme flare skirt - the assymmetrical design gives you alot of styling options so this is just one way to wear it! Complete the outfit with the Platform Lace-Up Boots for a grunge punk feel.

PUNKISH asymme flare skirt - $64
SIN Round Neck Cutsew - $34
Platform Lace-Up Boots - $139

Thank you for checking out this week's coordinate's post! We look forward to seeing you in-store, or shop online today!

More new items from SEX POT ReVeNGe! June 05, 2017 12:02

We've received even more SEX POT ReVeNGe items this week!

We've restocked a lot of customer favorites and new accessories! Displayed here we have the one-of-a-kind [Art Collection Creation by AI] Long gauze shirtSID RING summer beret cap, and ANTIQUE CROSS RING STUDS Leather Choker for a cool summer punk style! 

We also restocked the popular Sailor Cutsew One Piece, DRAPE Design cutsew and the spooky cute BARE FOOT CINDERELLA Round Neck Cutsew!

We also received cool new accessories like the BLOOD PAINT Leather Choker and 3 Pyramid SKULL Belt!


Everything is now available both in-store and for purchase either from our SEX POT ReVeNGe collection page or our New Arrivals section! We hope to hear from you soon!

Video highlights from our Lumiebre shipment! May 29, 2017 13:53

Petrina and Haley you an in-depth look at our newest shipment from Lumiebre featuring the latest collaboration items!

Enjoyed the latest Lumiebre picks - come shop the collection with us!

Want to see more videos like this? Subscribe to our YouTube channel!

Check out all of our New Arrivals online, or in store~!

Now accepting reservations for Victorian maiden's "Lazy Afternoon" items! May 27, 2017 19:17

Victorian maiden's "Lazy Afternoon" series items are now available for reservation!

Please view the reservation policy here before ordering.
To order this series, you may: 
1. Email us at
2. Call us at 212-460-9100.
3. Visit us at 158 Allen St, New York NY 10002.

Reservation period pricing ends May 30th, 8PM ET.
(Items may be available at regular price afterwards)

Please note that if a price is listed in strike-through, that is the regular price that will apply once the reserve period ends. The second price is the promotional reserve period price.
Items newly up for reserve (prices do not include tax or shipping, as applicable):

Lazy Afternoon Tulle long dress - $336  $316
Available in:
Milk tea


Frill collar blouse one piece - $210 $190
Available in:
Generation beige

Lazy Afternoon Gown - $304 $274
Available in:
Off white
Rose beige
Blue gray

Lazy Afternoon Ribbon cape - $140 $120
Available in:
Off white
Rose beige
Blue gray

Lazy Afternoon Eye mask - $39
Available in:
Generation beige
Blue gray

Lazy Afternoon Travel Pouch (S) - $28
Available in:
Milk tea


Lazy Afternoon Travel Pouch (M) - $36
Available in:
Milk tea


Please feel free to order now, and don't hesitate to ask us any questions prior to ordering.

We look forward to receiving your emails~!