Innocent World

Innocent World’s goal is to preserve the childlike innocence of a simpler time. An extremely popular classic Lolita brand, Innocent World’s designs are typified by warm colors, a range of fabrics from very light to very heavy, and adherence to tradition while still producing cute clothes for modern girls.
Recently Innocent World has been producing more and more print series with matching cute motifs on a variety of garments, with themes ranging from antique furniture to Teddy Bears.